How to Develop your AUDIENCE ANALYSIS QUESTIONNAIRE Assignment: Your goal is to see how your audience feels about your topic so you know how to best persuade them. To do this, you need to write a questionnaire with ten questions using three different types of questions (Yes/No, Scale of 1-5, and Open Ended) for a one-page audience analysis questionnaire. Find out what your audience knows about your subject, what experience they have with it, what biases they might already have regarding your topic. Find their interest level in your topic, and whether they think of your issue as a major problem in our society.
Types of question:
Yes/No - "Do you watch the news every night?"
Scale Questions - "How often do you watch the news? Once a week 3x a week 5x or more a week"
Open ended questions - "Briefly describe how frequently you make time for the nightly news."
Analyzing the Feedback
Once you get your feedback from your audience, now it is time to analyze the answers to guide your research and speech around the information you received from your peers. As you look through the information, consider the items listed below and develop a single page double spaced analysis article. In your article, discuss these things:
What does your audience already know about your topic?
What previous knowledge do they still need to know more about?
Based on the surveys, how interested do you think your audience is in your topic and why?
What beliefs do you and your audience have in common regarding your topic?
How do your views differ from those of your audience?
What information can you put in your speech that your audience identify with?
How do you already have them "on your side"?
Where will you face resistance from your audience with your topic?
What examples, facts, consequences, ideas, etc. can your audience relate to regarding your topic?
How will the information you present (or want to present) help your audience?
Looking at these aspects and writing about them in detail will help you form your Proposition Statement.
Assignment: Your goal is to see how your audience feels about your topic so you know how to best persuade them. To do this, you need to write a questionnaire with ten questions using three different types of questions (Yes/No, Scale of 1-5, and Open Ended) for a one-page audience analysis questionnaire. Find out what your audience knows about your subject, what experience they have with it, what biases they might already have regarding your topic. Find their interest level in your topic, and whether they think of your issue as a major problem in our society.
Types of question:
Yes/No - "Do you watch the news every night?"
Scale Questions - "How often do you watch the news? Once a week 3x a week 5x or more a week"
Open ended questions - "Briefly describe how frequently you make time for the nightly news."
Analyzing the Feedback
Once you get your feedback from your audience, now it is time to analyze the answers to guide your research and speech around the information you received from your peers. As you look through the information, consider the items listed below and develop a single page double spaced analysis article. In your article, discuss these things:
Looking at these aspects and writing about them in detail will help you form your Proposition Statement.